Microsoft’s Lift London studio has confirmed it is working on four free-to-play games across multiple Microsoft cloud-powered platforms.
According to studio boss Lee Schuneman, the 43 strong team is a “100 per cent first-party digital business working on tablet, mobile and connected platforms”.
“We’re working across all Microsoft platforms, powered by the cloud, delivered to the connected audience,” he said of the projects, before going on to describe them all as a service.
“We should look to rethink what triple-A stands for,” he continued. “Triple-A is not about team size or budget or what device it’s on. Triple-A could mean addressable audience times ambition. It’s about quality and audience scale. Clash of Clans is triple-A. Halo is triple-A. And a 21st century service is about how you represent your audience and generate content that’s culturally relevant.”