Pre-orders for next-gen editions of games including Watch Dogs and Assassin's Creed 4: Black Flag are performing better than the PS3 and Xbox 360 versions.
"The fans are really excited to get their hands on the new technology," Ubisoft European chief Alain Corre told MCV. "It has been eight years without a home console from Sony or Microsoft so we feel a lot of excitement from our fans for Watch Dogs or Assassin's Creed IV. The pre-orders we are getting are much bigger on our next-gen games."
Corre also noted that the new consoles may have sparked interest in those who have already moved on from the current consoles.
"There is a number of good quality products at launch [for each console]. I think that will bring back a lot of lapsed gamers and it will also seduce new consumers to spend some more time on interactive entertainment.
"We think we will have positive growth from the 12-month from launch, we should see more than double-digit increase of the market in calendar 2014."
Ubisoft's current next-gen line-up currently includes Watch Dogs, Assassin's Creed 4: Black Flag, The Division and The Crew.