Fergal Gara, Sony Computer Entertainment's UK and Ireland managing director has revealed that Sony's pre-order numbers in the UK are the highest they've seen in 20 years in the business.
"Andy [House] quoted a number last night for pre-orders, in fact he quoted a low end number, he said 'in excess of'", Gara told GamesIndustry International this morning.
"The UK represents a significant proportion of that, we're talking unprecedented levels of pre-orders that we haven't seen in 20 years in this business.
"There's nothing better in any form of business than when customers are rewarding you with their custom and it's absolutely true to say, particularly since E3, gamers have been rewarding us with their commitment and their pre-orders," added Gara.
"We don't allow ourselves to get in any way smug or complacent but yes we are confident, and that's a good place to be."