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PS4 heading for 'sell out' situation due to 'very high' pre-order numbers


Sony's Andy Gara has said in a new interview that the company could struggle to meet demand when the PS4 is launched later this year.

"The problem with pre-orders, which is a good problem to have, is that they're very, very high," Gara told OPM.

"As an ex retailer myself I understand this at least as well as anyone else: we need to help retailers manage the expectations of their customers and not let them down. And that is why we advise them that, from August the 5th, they should not guarantee anyone they will get their unit on day one.

"We are going to be looking at a sell-out situation and chasing demand, it's a problem, it's kind of a good problem to have, but it is a problem and we're trying to manage that as responsibly as we possibly can."

PS4 will be available in 32 countries later this year and it sounds like it's going to be hard to get hold of one, so if you haven't pre-ordered and are planning too, then it's probably best to do it sooner rather than later.

Edited On 22 Aug, 2013

Comments
( 6 )
Joey B's avatar
Joey B 3 years ago
It's a good problem to have, until you let down a lot of people. I hope they have enough to meet demand, same with Microsoft, I'd be gutted if I didn't get my console day one
Dead's avatar
Dead 3 years ago
I thought it had already hit sold out for launch two weeks ago.
Whitey's avatar
Whitey 3 years ago
To be fair though, most of the pre-orders are just like place-holders while people make their mind up. I have Xbox one pre-ordered for 2 different retailers at the moment and will decide when all bundles are revealed who to go with.
dj5a1ty's avatar
dj5a1ty 3 years ago
Hope this means the early pre orders get there machines first pre ordered in feb. long live playstation
Artemisthemp's avatar
Artemisthemp 3 years ago
@Gloria Sony said to their retailer partners that shouldn't guard PS4 for Consumers after August 5.
PrometheusFan's avatar
PrometheusFan 3 years ago
" To be fair though, most of the pre-orders are just like place-holders while people make their mind up" - Oh? MOST you say? Where did you hear that little gem?

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