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Yoshida: Microsoft are very smart people


Now this is what we like to hear. Sony Worldwide Studios boss Shuhei Yoshida has praised Microsoft's willingness to change Xbox One DRM and always online policies, after the negative response it got from consumers.

That man, Shehui Yoshida told GamesIndustry in a recent interview that Sony know Microsoft "are very smart people." 

"It's great that they were able to quickly realise that some of the things they were doing were not popular, and were able to make really quick decisions to change some of those things - even things that their engineering group must have spent a lot of time preparing before the launch.

"It must have been a very tough time for them. That shows how smart they are, and it shows their dedication to making Xbox One successful."

While Sony has on occasion took advantage of the fact that Microsoft made a mistake, Yoshida said that at no point has Sony dismissed its rival as a threat.

"We never took them lightly, especially in the States, we are the challenger - we're trying to compete with them. Some of the messaging that they stumbled on just gave us more chances to compete with them in the States.

"Other markets are very different - in Europe, we have a larger market share and in Japan, we have a much longer history of being here. Being consistent and persistent helps; the legacy and people's associations with the brand, their memories of having a great time before."

During the interview Yoshida was also asked to distinguish the difference between the two consoles, which he was quite happy to do.

 "PS4 is really designed for consumers and focused on how people want to play games. At the same time, we've really made sure that it's hardware which game developers will enjoy making games on.

"The ease of use, the performance... It's very powerful hardware. We believe this is the most powerful console ever made. The content, the games available, the usage of PS4 surrounding games... That's the message we've been communicating, and we'll continue to do that."

The PS4 release date is November 29 in Europe. The console will also release on November 15 in the US making it the first next generation console to arrive. PS4 will be available in 32 countries at launch.

Edited On 03 Oct, 2013

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