Microsoft Studios has hired TV presenter Jonathan Ross to work on all things Xbox. Yeah, that's right. I really typed that. Eurogamer revealed the news that the appointment was announced by Phil Harrison at a gathering in London last night.
Jonathan Ross, seen here as a pirate.
Phil Harrison said the chat show host was hired to help "change our thinking".
"We wanted to bring in new talent that would challenge the way we build games and the way we think about what an audience is and what is entertainment," stated the Xbox exec, Harrison.
"We want to broaden the concept of gaming to maybe blur the distinctions about what is a traditional game and what is a traditional television programme and what is a traditional linear media.
"These devices and boxes now allow us to do that in a really meaningful way."
I'm sure that Jonathan Ross will bring meaningful work to all the Microsoft Games Studios teams.