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Microsoft Studios hire Jonathan Ross as Executive Producer

Microsoft Studios has hired TV presenter Jonathan Ross to work on all things Xbox. Yeah, that's right. I really typed that. Eurogamer revealed the news that the appointment was announced by Phil Harrison at a gathering in London last night.

Jonathan Ross, seen here as a pirate. 

Phil Harrison said the chat show host was hired to help "change our thinking".

"We wanted to bring in new talent that would challenge the way we build games and the way we think about what an audience is and what is entertainment," stated the Xbox exec, Harrison.

"We want to broaden the concept of gaming to maybe blur the distinctions about what is a traditional game and what is a traditional television programme and what is a traditional linear media.

"These devices and boxes now allow us to do that in a really meaningful way."

I'm sure that Jonathan Ross will bring meaningful work to all the Microsoft Games Studios teams.

Edited On 29 Oct, 2013

( 13 )
Dead's avatar
Dead 3 years ago
That's not going to end well.
Kaysar's avatar
Kaysar 3 years ago
I'm glad you pointed out he was dressed as a pirate, else I never would have guessed that ;-) Bad appointment, imho. Jonathan is known as a big gamer but I can only see this being a PR stunt. If he actually has influence I fear it will be in a bad way; in the whole "customer doesn't actually know what they want" kind of way. Still, hopefully I'll be proven wrong and he'll bring in the fresh ideas they're wanting.
Loli-Nox-Tan's avatar
Loli-Nox-Tan 3 years ago
WTF did I just read?
JoeToots's avatar
JoeToots 3 years ago
Not sure if serious or trolling
Anonymous user's avatar
Aimee 3 years ago
No matter what you think of him as a person, Ross is a very talented man but I can't see how his presenting and general TV skills will translate into a video game experience. Very odd move by Microsoft... I just can't see the logic here. Its like the Xbone reveal all over again. I really don't understand this need to merge TV and games.
Loli-Nox-Tan's avatar
Loli-Nox-Tan 3 years ago
The Jonathan Ross Show, Exclusive to the Xbox One?
Loli-Nox-Tan's avatar
Loli-Nox-Tan 3 years ago
This might be just me but I think a better move would have been to get Vin Diesel (Big Gamer) and make the new Chronicles of Riddick game Exclusive, would make me buy a Xbox One
Bindiana's avatar
Bindiana 3 years ago
Very strange decision I know Jonathan made a mobile game recently but seems a big leap to working with a major console.
Loli-Nox-Tan's avatar
Loli-Nox-Tan 3 years ago
Microsoft are the new Nintendo, they do things that make no bloody sense
Dead's avatar
Dead 3 years ago
'Ross is a very talented man' No, he's a massive bell end.
agentsmith007's avatar
agentsmith007 3 years ago
What are Microsoft thinking as if they aren't having enough trouble with the voice and accent issues on the new kinect! !!! Just another nail can't be too many left? ?
inspector 74's avatar
inspector 74 3 years ago
Whats the angle ere??? /hang on jonathon ross is an itv tw@t I think Ile go 4 an xbox one Oh dear oh dear and he gets payed so much 4 being that tw@t
DynamiteWhyte's avatar
DynamiteWhyte 3 years ago
I love JR. Very funny. And has a good voice to the public really.

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