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Pizza Hut app generates company $1 million

The Pizza Hut app on Xbox 360 has generated $1 million worth of sales in just four months for the cheese melting giant.

"It's been a source of unbelievable growth for us," director of PR for Pizza Hut Doug Terfehr told Polygon in a new interview.

"Just the explosion of people who wanted to download it, experiment with it, play with it with Kinect. As soon as we did one, everyone was contacting us to do the next [one].

"When you talk about a sweet spot for the pizza category it's definitely gamers and gaming. We're not done in that space."

The Pizza Hut app on Xbox 360 allowed gamers to order a pizza from a local Pizza Hut with the option of using Kinect.

Now all we need is an app for the off-license, the local chip shop, Indian and Chinese restaurant and we are sorted, no need to ever go out again. 

Edited On 09 Jan, 2014

( 3 )
beeje13's avatar
beeje13 3 years ago
I'm surprised a UK company like justeat or hungryhouse hasn't already done something like this. Or even Domino's.
Dave 'BubbaJai' Aston's avatar
Dave 'BubbaJai' Aston 3 years ago
I think KFC should deliver
Dead's avatar
Dead 3 years ago
Meh, I make better pizzas than pizza hut, and they don't cost £15 each either.

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