One of the Titanfall developers from Respawn Entertainment has said that the company has had a difficulty time when it comes to accurately marketing the game, thanks in part to its lack of a single-player mode.
Speaking on NeoGaf following news of the game's 12 player online limit, producer Drew McCoy said, "It's actually been really tough trying to accurately market Titanfall. If you look at what we’ve done, its a lot different than what most FPS games do. Without a bunch of highly scripted SP moments to recam from different angles, the usual ‘movie like’ trailer is just about right out.
"Instead, we’ve decided to show unedited gameplay segments that last 3-5 minutes (so far – more footage coming, of course!) to show the "flow" of the game. Starting as a Pilot, taking on AI and other player Pilots, wall running around a Titan, earning your Titan, climbing in, battling other Titans while stomping on humans, ejecting, etc. There’s a huge amount of gameplay mechanics available at any one time, and encompassing them in a few minutes is actually quite hard to do.
"It's also why we took an extremely early pre-alpha build of the game to events like Gamescom, PAX, etc. to let normal dudes hands-on time with the game. There’s no amount of polished marketing that can replace playing the actual game."
Titanfall certainly hasn't had a lack of marketing, thanks to Microsoft buying up the exclusive rights to have first game appear on Microsoft backed consoles and Windows PC. This means PlayStation fans miss out, although it seems like part two will make it's way to PS4 and possibly other formats.