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Xbox One price to be cut to £399


Microsoft has announced the first Xbox One price cut, which will take effect from 28th February Xbox One.

The new £399 cost coincides with a new Titanfall bundle which includes an Xbox One console, the Kinect sensor, a standard Xbox One wireless controller, a standard Xbox One Chat Headset, one month of Xbox Live Gold membership and a digital copy of Titanfall for the same price of £399.99. 



We'd imagine that this will be released in limited quantity.

"The reason for doing this is about giving gamers in the UK the best value we can with Xbox One," Xbox Managing Director Harvey Eagle told Eurogamer in a new interview.

"That starts with the announcement we're making about this new price point of £399 moving forward, and continues with the inclusion of the hottest game of the year in Titanfall.

"In terms of our sales, this has been our most successful UK launch ever. I think we can say at this point already that both platforms are commercially successful, and I think that's great news for the industry.

"But I will also say we're only a few months into a generation that's going to last for many many years. So we take a long-term view. This is very much a marathon for us, not a sprint, and we're in it for the long haul. We're very excited about the announcements we're making today."

While this may upset early adopters, Eagle said that all they will get in return is Microsoft's thanks. 

"Unfortunately we can't offer a retroactive refund," he said. "We thank them very much. We think we've offered great value to those customers who've been playing on and enjoying their consoles since Christmas."

Edited On 24 Feb, 2014

Comments
( 24 )
Im Going Space's avatar
Im Going Space 3 years ago
Well im not bitter...... Lol. You know they could offer a digital copy of titanfall to owners at the old price point? Wouldnt take much doing.
juschris07's avatar
juschris07 3 years ago
Yeah I wonder if the people who already have the console will get anything? Suppose that's a little optimistic.
Loli-Nox-Tan's avatar
Loli-Nox-Tan 3 years ago
This isn't Nintendo you are talking about. ¯\_(~_~)_/¯
superniceguy's avatar
superniceguy 3 years ago
I am not too bothered as if I was buying a Xbox ONE now and not when it launched it would still be at least about £445 I would have to pay, instead of £430 what I paid on launch day, as would still want Forza 5 and I am not bothered with Titanfall. The reason I got the xbox ONE at launch was because they gave out Forza for free and if I could not have gotten it then I would not have gotten one on launch. It certainly makes it more attractive for those that want Titanfall, it now saves about £70. So these bundles are limited like Forza / FIFA and when these bundles run out the console without Titanfall will still cost £399?
Dave 'BubbaJai' Aston's avatar
Dave 'BubbaJai' Aston 3 years ago
Price drop + game sounds like a little panic wobble to me from MS. How funny would it be if Sony did the same and added Infamous in the bundle. PMSL
RTLF's avatar
RTLF 3 years ago
If you couldn't have got Forza for free you wouldn't have got an "Xbox One" on launch? sure thing pinocchio
Anonymous user's avatar
David 3 years ago
A bit of a slap in the face for people who bought it day one.
Dave 'BubbaJai' Aston's avatar
Dave 'BubbaJai' Aston 3 years ago
That's because they already have the money for the day 1 so they don't give a damn. MS want new sales for both XB1 and TF that they 'obviously' spent a lot of money on
superniceguy's avatar
superniceguy 3 years ago
Ask ShopTO they know I cancelled my preorder and then placed a new prorder with the Forza 5 bundle. There is always something wrong with what I say isn't there RTLF *sigh*
Anonymous user's avatar
Dan 3 years ago
"The reason for doing this is about giving gamers in the UK the best value we can with Xbox One," Yeah, right. I'm pretty sure that can be translated through a truth machine to read: "We're kind of sh**ing ourselves at the fact that you stupid consumers are buying twice as many PS4's as Xbox Ones right now! Developers are not keen to sign exclusivity deals with the underdog, and we tried to gouge you on price at first anyway, so we're going to start selling them at a loss in the hopes we can get you hooked on your gamerscore and tied into LIVE contracts!" Or.... "We had hoped you would spend the full price on a One just for Titanfall because our customers are stupid like that, but it turns out from the beta that it's not as good as we hyped and pre-order figures ain't where we hoped they'd be by now, so we had to do something desperate to get One's into peoples homes."
Dead's avatar
Dead 3 years ago
Meh, I'll wait till it's down to £300, probably will be by Christmas, and it'll still need some games I want before I'll pay even that much for it.
Light Heavensword's avatar
Light Heavensword 3 years ago
Wow a price cut already, it's definitely panic mode for Microsoft to cut the price and include a new £40 game to compete with the Infamous: Second Son bundle next month. It's still overpriced for me especially with that stupid camera that no one wants. They ripped up the people who bought it at launch and i don't care about Titanfall either, avoiding this.
Dave 'BubbaJai' Aston's avatar
Dave 'BubbaJai' Aston 3 years ago
I had to read that twice Dan, and I agree with you. TF is supposed to be a quite a good game. I watched some live feeds and imo it IS CoD with mechs and I have also seen many comments saying preorder now cancelled
Im Going Space's avatar
Im Going Space 3 years ago
@LEK, the PS4 got a price cut first. i imagine theyre just matching...
Im Going Space's avatar
Im Going Space 3 years ago
and no it ISNT cod with mechs. i though that until i played the alpha. then the beta just cemented it home.
Old Timer's avatar
Old Timer 3 years ago
Absolutely fantastic news. My daughters birthday coming in March and she's asked for an Xbox One. So managed to get an order down for console and free Titanfall code ( Titanfall not for daughter lol ) nice savings, thank you Microsoft :-)
JoeToots's avatar
JoeToots 3 years ago
Xbox one for birthday? Man I wish you was my dad haha I use to get £100 off my parents and was happy with that.
Loli-Nox-Tan's avatar
Loli-Nox-Tan 3 years ago
Lucky you. My Mum & Dad would begrudge me a game on my birthday
Zombieflamingo's avatar
Zombieflamingo 3 years ago
It was bound to happen sooner or later. I was the same Nox very rarely got gaming stuff for birthdays.
DynamiteWhyte's avatar
DynamiteWhyte 3 years ago
The Ps4 got a price cut? Pretty sure it is still 349.99. Thing is this bundle is still $650 so they still make a bundle out of us UK consumers overall.
jay.hamilton's avatar
jay.hamilton 3 years ago
still too much for it , I want one in the future for the exclusives but I really dont want that kinect, it cant be long before the price plummits on this as a hell of a lot of people are switching to PS4 ive noticed, most my friends already have
angelus3889's avatar
angelus3889 3 years ago
What a disgrace the early adopters to the machine are now being kicked in the teeth by this. MS you are a joke for sure you should offer somthing for the early owners even if its a voucher for xbox live.
Anonymous user's avatar
DEAN 3 years ago
That takes the biscuit, i just bought an xbox one with game for £450 and i only wanted titanfall. Baring in mind i got to pay £50 for titanfall as well i could of saved £100 :(. I even paid to play for the titanfall beta ( amazing game by the way ). Im really annoyed this bundle just came out it used all my savings :/.
Anonymous user's avatar
David 3 years ago
I will probably wait until it drops to £300, the way things are shaping up it should happen in the next 2 years. Already have a PS4, WiiU and PC so plenty to keep me going and i can play Titanfall on one of those platforms already. Aside from Killer Instinct there isnt a lot to attract me to the platform at this time.

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