What lengths would you go to in order to reunite Pacman with SEGA? Would you break the law?
Well in the best PR stunt of the year so far, the PR people at Namco almost did just that by descending on the SEGA HQ in London and projecting the largest image you've ever seen onto the side of the building.
This stunt lasted all of five minutes before authorities alerted the security guards, although Namco managed to escape relatively safely.
The proof is below.
How far would you go to promote a game?