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Nintendo skips E3 conference to provide digital streams to fans

Nintendo has announced that it will not be hosting an E3 press conference and will instead interact with fans using digital means.

What this means is that the firm will create a series of new channels to communicate news directly to its key audiences, those being the “fans, media, analysts, investors and business partners.”

The stream hosted by Nintendo includes a Super Smash Bros. tournament, Live game demos from the Nintendo booth and Best Buy demos of Super Smash Bros.

“We demonstrated last year that we are never afraid to reinvent a proven tactic or to break completely new ground if we believe it will provide the best experience for our fans, followers and partners,” said NoA president Reggie Fils-Aime. “So, whether you’re attending E3 in person or joining online, there’s an amazing lineup of games, experiences and events coming your way.”

Here's a description of what's on offer:

Super Smash Bros. Invitational

2014 will see the arrival of not one, but two new Super Smash Bros. games: Super Smash Bros. for Nintendo 3DS and Super Smash Bros. for Wii U. To commemorate this occasion, Nintendo is inviting 16 highly skilled Super Smash Bros. players to the NOKIA Theatre L.A. LIVE in Los Angeles to compete in a Super Smash Bros. for Wii U tournament. Thousands of fans in the audience and countless more watching a live stream online will see new Super Smash Bros. characters clash with existing favorites in action for the first time. More important than declaring a winner, however, this event is a celebration of all things Super Smash Bros., and a great way for new and veteran fans to take part in a tribute to this legendary franchise. More information about the 16 invited participants in the tournament, the identity of the announcers, and how fans of the franchise can view the tournament in person and via webcast, will be communicated shortly.

Nintendo Digital Event

Every year, Nintendo looks for the best way to show its games and share its news with fans, media and other key audiences. In 2013, Nintendo decided to forgo a traditional press conference and use a video – in that case a Nintendo Direct – to share its news from E3. The company is building on that approach at E3 2014 with the “Nintendo Digital Event,” a new kind of video program that will reveal and provide further detail about the gaming experiences on the way for Nintendo platforms in 2014 and beyond. The Nintendo Digital Event will air at 9 a.m. PT on Tuesday, June 10.

Nintendo Treehouse: Live @ E3

This year, Nintendo will offer fans a deeper look at Nintendo’s biggest games of E3, with information directly from the source. The “Treehouse,” the Product Development department at Nintendo of America, will provide in-depth game demos live and unscripted from Nintendo’s booth. This new program will be live streamed during all hours of the E3 show. Fans can get settled in, open their browsers and experience the Nintendo games at E3 like never before.

Super Smash Bros. Smash Fest @ Best Buy

In 2013, Nintendo broke new ground by expanding its E3 activities outside of the walls of the Los Angeles Convention Center and letting fans play some of the games being played on the show floor at participating Best Buy stores. The partnership between Nintendo and Best Buy continues in 2014 and will mark the first time around the world that fans have had the opportunity to get their hands on Super Smash Bros. for Wii U.

What do you think of this news?

Edited On 29 Apr, 2014

( 7 )
Loli-Nox-Tan 1 year ago
Does make sense, why have a big conference when you can have a cheaper more direct (pun intended) approach
Hymeleon 1 year ago
Indeed, why have a big conference if you can't fill it up?..
Gloria 1 year ago
Yep, MS and Sony manage it by padding out theirs with third party dross.
Hymeleon 1 year ago
Bugoga. Yeah, third party stuff. Something Nintendo can only dream about...
PrometheusFan 1 year ago
Third party dross? What, like Batman: Arkham City you mean?
Loli-Nox-Tan 1 year ago
Oh god! You just made me remember, that was painful to watch
Gloria 1 year ago
Arkham City was a bit crappy really, would have been a good game but they padded it out with too much open world collectathon shite which just made it a chore to play beyond the main story.

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