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Destiny: The Fragrance takes a swipe at Sony's advertising partnership


Sony has a exclusive advertising deal with Activision and Bungie over the upcoming shooter, Destiny and as such Microsoft cannot advertise the game coming to Xbox One. MS's advertising team wasn't too happy about that. Ouch.


Take a look at the promotional site here - http://www.destinyfragrance.com

OKAY, SO HERE'S THE LOWDOWN

Destiny is actually an epic new first-person shooter, available on Xbox. Thing is, we didn’t have permission to run adverts for the game.

So we didn’t.

Thanks for smelling that something was up.

Now get the game and become a legend.




Edited On 05 Sep, 2014

Comments
( 14 )
cthragyaska's avatar
cthragyaska 2 years ago
Calvin Klein's lawyers are mobilising as I type... :) Getting it on Xbox One, Tuesday can't come soon enough as the beta was epic :)
Dave 'BubbaJai' Aston's avatar
Dave 'BubbaJai' Aston 2 years ago
Sony should get their own back and do a similar thing with Tomb Raider ... lol
Bindiana's avatar
Bindiana 2 years ago
Seems a bit childish from them as I never remember any COD advertising for PS3 or PS4.
Loli-Nox-Tan's avatar
Loli-Nox-Tan 2 years ago
Lol
jay.hamilton's avatar
jay.hamilton 2 years ago
thought it was quite funny tbh albeit a bit petty, but as Dave has mentioned sony could capitalise with a comeback
jay.hamilton's avatar
jay.hamilton 2 years ago
maybe a pic of a large fish fillet with coming to ps4 carved in it
Kaysar's avatar
Kaysar 2 years ago
Cheeky, funny, probably able to be classified as an advert meaning Sony can (and probably will) sue
NathanW18's avatar
NathanW18 2 years ago
That's pretty funny. Call of Duty is a good point, though. Microsoft had/ have exclusive rights to that game for years. Sony never made an issue of it.
NathanW18's avatar
NathanW18 2 years ago
The bullshit with Tomb Raider, too. Microsoft shouldn't be throwing stones.
PrometheusFan's avatar
PrometheusFan 2 years ago
Considering how MS are more responsible than any other company for how commonplace these co-marketing/exclusivity horseshit deals have become I can't think of any more deserving to be in this position right now than they. Brought low by a monster of their own making, so to speak :)
RTLF's avatar
RTLF 2 years ago
Wow that website made me cringe....
jay.hamilton's avatar
jay.hamilton 2 years ago
Joe or Colin, if possible could you post this as a news feed please as we want this group to really take off . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . .................................Anyone picking up destiny, feel free to join ShopTo clan on bungie website, PS3 - PS4 - XBOX 360 - XBONE all welcome, just search ShopTo in the clan search and join, once youve created your character you can go back to bungie clan page and choose xbox or playstation, unified as one on the ShopTo clan page, the more guardians the better.
Daddy, Daddy's Cool's avatar
Daddy, Daddy's Cool 2 years ago
Looks like they have either been told to take down, or realised how petty it made them look. When you visit the site it now just says "Hi. There are some great Xbox One offers available at the moment. Please check with retailers for more information"
Kaysar's avatar
Kaysar 2 years ago
Not surprised

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