Sony has a exclusive advertising deal with Activision and Bungie over the upcoming shooter, Destiny and as such Microsoft cannot advertise the game coming to Xbox One. MS's advertising team wasn't too happy about that. Ouch.
Take a look at the promotional site here - http://www.destinyfragrance.com
OKAY, SO HERE'S THE LOWDOWN
Destiny is actually an epic new first-person shooter, available on Xbox. Thing is, we didn’t have permission to run adverts for the game.
So we didn’t.
Thanks for smelling that something was up.
Now get the game and become a legend.