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August NPD's show strong sales for next gen hardware

Gamers spent $561.3 million on new physical hardware and software at U.S. retailers last month, according to The NPD Group. That’s up from $521.1 million in August 2013 and unsurprisingly PlayStation 4 and Xbox One accounted for most of the growth.

"Overall new physical retail sales increased by 8 percent in August 2014 over August 2013," NPD analyst Liam Callahan said. "The month followed a similar pattern of prior months with explosive hardware growth driven by eighth-generation consoles offsetting declines in software."

Spending on game hardware reached $196.2 million with PS4 being the top selling console for the month once again. In fact PS4 and PS3 outsold both Nintendo's and Microsoft's consoles.

It's no surprise that the top selling title for the month was Madden NFL 15, with the PS4 version performing the best at retail. Diablo III also performed well, as did Minecraft, The Last of Us and Call of Duty: Ghosts.

Here are the rest of the charts, with the best selling formats in the parentheses.


1. Madden NFL 15 (PS4, Xbox One, 360, PS3)
2. Diablo III: Reaper of Souls (PS4, Xbox One, 360, PS3, PC)
3. Minecraft (360, PS3)
4. The Last of Us (PS4, PS3)
5. Call of Duty: Ghosts (360, Xbox One, PS4, PS3, PC, Wii U)
6. Lego Marvel Super Heroes (360, PS3, Wii U, PS4, 3DS, DS, Xbox One, Vita, PC)
7. Plants vs. Zombies: Garden Warfare (360, PS3, PS4, Xbox One)
8. Watch Dogs (PS4, 360, PS3, Xbox One, PC)
9. Battlefield 4 (360, PS3, PS4, Xbox One, PC)
10. The Lego Movie Videogame (360, 3DS, PS3, Wii U, PS4, Xbox One, Vita)

There is no way of knowing exact hardware numbers, although it seems both Sony and Microsoft were pleased with the performance of their machines.

“PlayStation 4 was No. 1 in hardware sales for the eighth consecutive month,” PlayStation senior vice president of marketing Guy Longworth said. “And it remains the cumulative leader for new-generation game consoles.”

Meanwhile, Microsoft says, "Xbox One sales are on a positive trajectory, nearly doubling sales in August in the U.S. compared to July due in part to strong demand for the Xbox One Madden NFL 15 bundle."

PS4 and Xbox One are selling 70 percent faster than the PS3 and Xbox 360, according to NPD, so no matter which console is selling better, both are doing extremely well.

Edited On 12 Sep, 2014

( 4 )
PrometheusFan's avatar
PrometheusFan 2 years ago
It's funny that MS uses Madden as a highlight for how well it's software is doing when the NPD results show the PS4 version sold best. Doubly amusing is that Madden's marketing has been completely centred around the Xbox One version as well.
b3ddo3's avatar
b3ddo3 2 years ago
I would like to see sales including digital. I can't speak for everyone but everyone I know that owns a Xbox One buys their games digitally. Whereas everyone I know who owns a PS4 buys games from retail. There has been a massive decline in physical disks being sold compared to consoles being sold. It would be nice to see if MS actually got close to or even beat Sony if digital sales are included. Also with EA Access bringing the digital price down 10% it could be another boost. This generation I have only bought digitally (except for MGS just to test my drive plays games :-))
PrometheusFan's avatar
PrometheusFan 2 years ago
NPD has yet to implement a reliable method of tracking digital sales, but all indications so far has been that the growth in digital adoption has been about the same across both PS4 and Xbox One... in fact I believe I read somewhere that PS4 digital revenue pulled in might actually be greater (Though this could simply be down to the PS4 having a much larger library of digitally available titles than Xbox One pushing it ahead). Either way, it's very unlikely including digital sales would change the sales split we currently see for physical releases in any real way. Xbox One is simply a much less popular console is the simplest explanation for the sales differences.
DynamiteWhyte's avatar
DynamiteWhyte 2 years ago
All your mates may buy retail on PS4 but not everyone does. It is why Killzone was announced to have sold 1m at retail before a few weeks later it was announced as sold 2.1m overall. So unless they sold an extra 1.1m a week later, they had sold a ton digital too. You'll find this generation the PS4/XB1 are selling much better digitally than last year.

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