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Destiny makes $325 million in first five days


Activision has revealed that its brand new IP, Destiny, sold-through more than $325 million worldwide in its first five days, according to Chart-Track, first parties, retail customer sell-through information and Activision Blizzard internal estimates.

According to Bungie, Destiny players logged more than 100 million hours of online play by the end of the first week and participated in 137 million activities.



"Destiny fans played more than 100 million hours of the game in the first week. That's on par with the engagement levels of our most popular Call of Duty games, which obviously is an industry leader," said Eric Hirshberg, CEO, Activision Publishing. "Millions of gamers are having a great time playing Destiny and can't put down their controllers. And this is just the beginning. Destiny is a platform that will grow and evolve and we will continue to work closely with our partners at Bungie to bring a long line of new experiences and content to life in the game."

So it seems Destiny is a great success and no doubt the start of a lucrative franchise for Activision.

Edited On 17 Sep, 2014

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