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Endemol to host gaming event in London in 2015

Endemol has teamed up with Upper Street Events - the team behind The Gadget Show Live – to host a massive new video games event in London next year, according to MCV.

The event, which will take place between September 3rd and September 6th 2015 at Alexandra Palace is hoping to attract 40,000 gamers and it may not even have to worry about EGX, as that particular show is thought to be moving away from London next year due to the demolition of regular venue, Earls Court.

“Legends of Gaming Live will be an extraordinary show, offering the glitz and glamour of a huge consumer event alongside a dedicated trade and press day and allowing developers and publishers to create enormous excitement in the vital run-up to Christmas,” said Upper Street Events’ Katie Ventresca.

In order to grab gamers attention, Endemol will launch a video games-dedicated YouTube channel this month and include Legends of Gaming, a UK eSports channel that will be fronted by YouTube star Ali A.

The channel will see up-and-coming and established YouTube personalities battle it out across various games in different genres.

“We’re not launching from a standing start: Endemol’s ambitious Legends of Gaming channel will galvanise both casual and hardcore audiences, offering almost 12 months of continual promotion across multiple YouTuber subscription bases ahead of the live event. We’ve seen the incredible rise of in power and influence of both the YouTubers and their viewers – we’ll be bringing both together in a way in which the industry is demanding.

“The event will have an unprecedented reach. The halls will be buzzing with fans and gamers. However, our partnership with Endemol will extend Legends of Gaming Live far beyond Alexandra Palace, London or even the UK. As an integrated part of the wider channel, the show will put our YouTubers, attendees and games on a global platform just as the industry enters its busiest period.”

What do you think of this news? Are you happy to try out a different gaming event in London?

Edited On 19 Sep, 2014

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