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Sony to focus on more successful areas, such as PlayStation, to boost profits

Sony has said that it'll focus on its more successful brands in the future, which means that it'll focus less on TV and mobile and PlayStation.

"We're not aiming for size or market share but better profits," said Hiroki Totoki, who was recently awarded the task of heading up the corporation's mobile business. While Sony Mobile makes the fantastic Xperia Z, some of its other models have not really been bringing in the profits, so it'll only focus on the more successful models and will focus on making brands such as PlayStation even more profitable.

Sony is currently planning new TV, film and music offerings and still has PlayStation Now to come out of Beta. The latter service is currently only available in the U.S at the moment, so surely will see some profit when it does become available to everyone. Sony also says that it has plans to make PlayStation Plus more relevant to users. All of which can only be good for gamers.

Also in the spotlight is Sony's image sensor unit, which provides sensors for digital cameras and mobile phone. That unit is expected to raise sales by 70 per cent to 1.5 trillion Yen ($12.75bn).

Can this strategy work for Sony?

Edited On 26 Nov, 2014

( 1 )
jay.hamilton's avatar
jay.hamilton 2 years ago
a new playstation phone would go down nice, Xperia Play 2, with dual analogues, I can dream

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