Games are complex and come in all shapes and sizes, so why when it comes to console games specifically do we pay one price for all? Sure there have been some exceptions over the years, but in general when you look at the upcoming PlayStation and Xbox releases most of these game's RRP for around the same price. So why is this?
While I appreciate that a lot of money and effort goes into the majority of these titles, often we are left with what feels like a half finished game, be it a six hour single player experience with no multiplayer or a multiplayer only title, that fails to offer the single player a campaign. Then there's the games that pack in lots of quality content but somehow cost the same as a game that doesn't, somehow it's not quite right.
What's even more bizarre about this situation is that often the games which offer little in the way of content are usually in the bargain bins within weeks, so why not aim for a lower price, which in turn may then result in more sales? Why risk a game flopping at an unrealistic price point, when saying, "here's our new six hour campaign game, give us £25," would result in possibly more exposure and more discs in homes? I really fail to understand the need to charge almost £50 for a game that offers little replay value, so why do it?
There's a reason I've not named any of the titles I'm talking about because you know what they are. You also know the sort of games you'd happily pay full price for. Surely publishers know roughly how many units a game will sell before it hits retail, so why not lower the price to increase projections. Konami recently released Metal Gear Solid: Ground Zeroes at a lower price point and it was pretty successful so I don't see why others don't follow the lead. It'd probably work well for games with short single player campaigns and no multiplayer and would likely also work well for games with limited multiplayer only experiences. Also, if a game is released with only half its content, with more to come via a season pass then why not release the disc at a lower cost?
I can't say I know the answer to these questions and why publishers can't see that a lower price equals more sales and therefore more exposure. Surely better that than being placed in a bargain bin?
So what do you think? Should game prices be more flexible? Should there be lower price points for certain games, with the higher price point reserved for those that offer a lot of replay value and plenty of content?