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PS4 price cut for Europe and UK, now €349/£299 *update*

Update: Sony has announced that the PlayStation 4 is now available from only €349.99/£299.99.

"Since the launch of PS4 our aim has always been to provide players with the best gaming experiences at the best value, and we’ve been thrilled with the amount of players who have joined our world.

"If you haven’t made the jump to next-gen yet then we have some good news for you. We are pleased to announce that from today the 500GB PS4 will be available across the SCEE region from the new low price of €349.99/£299.99 (RRP)," saiid Sony's Jim Ryan.

"We have some some fantastic bundle offers for the holiday season from limited edition consoles to some of the best games of the year, there’s something for everyone."

The New RRP is available in the following markets (new price is not limited to these countries): Benelux, France, Ireland, Italy, Portugal, Spain €349.99. Australia $479.95. New Zealand $569.95. UK £299.99. Austria and Germany €349.95. United Arab Emirates AED1399.

Original: Sony has announced a PS4 price cut for Australia and according to SCEE president and CEO Jim Ryan the price drop will apply to all Sony Computer Entertainment Europe’s territories.

"We are delighted to deliver the PS4 system at its best-ever value just in time for the holiday season, making it more accessible to a broader audience in Europe," Ryan said.

There is no official confirmation for the UK and European nations at this time, but we suspect something will be announced today, making the PS4 officially priced around the £299 mark, although many retailers already offer it for as much anyway.

ShopTo already offers some fantastic offers as you can see below, with the 500GB PS4 starting at £299 with three free items. You can even pick up the 1TB PS4 from £299 with three free items too.

We'll update if the official price is any different from what we suspect.

Edited On 21 Oct, 2015

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