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Opinion: Is Black Friday worth the wait?

Black Friday is the Friday following Thanksgiving Day in the United States (the fourth Thursday of November) and is regarded as the beginning of the Christmas shopping season in the US. In this respect, most major retailers use it as an excuse to celebrate, offering 'one off deals' for one day only in order to build hype and create a lot of revenue. This obviously creates a lot of excitement for those who make products, sell products and those who buy them too, but is it really all its cracked up to be?

As you know, Black Friday is now firmly established as a UK event too and it seems to be sending a civilised nation into a different beast, thanks to the crazy queues and all the fighting for £20 off a coffee maker, that Black Friday causes.

So what I'd like to know is, is it all worth it? Are all the so called deals all they are cracked up to be, especially when the current savings you can make, specifically for video games and consoles, are already pretty fantastic. 

Pic: @IamHappyToast

So why wait? 

Are the savings really that worth waiting for? Lets think about it for a minute, for as well as saving yourself the hassle of trying to access a website and ending up more frustrated than anything else, there are just some fantastic deals out there right now, allowing you to play the best games today rather than in four weeks time when most of the 'AAA' titles will already have been released. Not only will you miss out on a few weeks of playing these excellent games, but chances are, that by waiting, the saving you'll be making won't necessarily be any better than if you hadn't.

It'd be interesting to know your own thoughts. What are you hoping to save and is it worth the hassle of staying up to midnight, hoping that you'll get that deal that saves you a few pennies, only to worry when the couriers fail to deliver your parcel on time, due to the companies all struggling with deliveries?

Black Friday is an American phenomenon and based on my own personal experience from last year, all it creates it hassle, stress and little savings

Do I really want a Phillips Battery Operated Candle for £15 that I had to wait three hours to buy? Based on the fact that it has been sitting in my loft all year probably not. Don't get me wrong, I don't mind getting games for bargain prices, but when I look around at the prices now, it makes me wonder if waiting a few weeks for a bargain, when there many about even now, is worth my time.

Let's look at some of our own prices as an example.

Currently on ShopTo, you can pick up a 500GB PS4 with Assassin's Creed, Watch Dogs and The Nathan Drake Collection and some PS4 Analogue Thumbsticks for under £299. That's a pretty great deal, especially when you consider that two of those games are brand new. On the Xbox side you can pick up an Xbox One with FIFA 16, 1 month of EA Access, 3 months of Xbox LIVE and Halo 5: Guardians, again for under £299. 

You can also pick up some brand new games on their own. Currently Halo 5: Guardians, which has just been released, is under £37 as is Tomb Raider, while Fallout 4 is £38.51 when added to your basket thanks to the £5 discount for pre-orders which ShopTo current offers. Uncharted: The Nathan Drake Collection, meanwhile is just £38.60 and Call of Duty: Black Ops III £39.85. Will these games really be any cheaper than that in a few weeks time when they have just been released? I can't say for sure, but if they are, it won't be by much and you'd also have to wait to play them too. I'm personally not one for waiting.

Of course it's not just ShopTo offering fantastic deals at the moment and while, for obvious reasons, I'm not going to encourage to you to shop around, the fact is that the deals are here right now and in my opinion, the only reason to wait is to buy something you probably don't want anyway, which in actual fact probably means you'll have spent money rather than saving any.

So what do you think? Is Black Friday worth the wait? There is already many great games to play and not enough time to play them.

Value your time - Deal Now.

Edited On 27 Oct, 2015

( 5 )
Loli-Nox-Tan's avatar
Loli-Nox-Tan 1 year ago
If I'm not in a hurry to get the item in question then I'll just wait for a sale. If I want it right now then I'll buy it right now. Reason why I'm waiting to pick up both the PS4 & Xbone at £150/£200 each (New & with a game or two)
Anonymous user's avatar
Matthew 1 year ago
Definitely don't think it's worth it. I've rarely found anything to interest my in a Black Friday sale. I think retailers should be cleverer and drop prices earlier, like you guys did, and take a advantage of that. Even then you aren't guaranteed sales. Unless people are specifically waiting for a bargain I don't see its value
Anonymous user's avatar
MICHAEL 1 year ago
Sometimes yes it is worth the wait and other times no. I think it's great to have sales before the Black Friday sale begin. You mention Halo and Tomb Raider in the post and i would say now would be the time for someone to buy those if they have their eye on it because that is a great price and they get to play it now. Black Friday sales may have something better or may not. It's like a gamble. The important question to ask is, do you need it right now? If yes then buy now if not then check out the Black Friday sale. I already have too many games to play and many more coming so for me I just like to check out the sales and see if it reaches my price range. If it is then I will buy it. If I feel it's still too high then I wait longer until the next sale and the one after that until it reaches a price range I'm happy with.
listerdaleo's avatar
listerdaleo 1 year ago
about 10% stuff maybe. in america sure, here its mostly selling stuff that is clearance added on % anyway
Anonymous user's avatar
Neil 1 year ago
Your sanity is worth more than your pennies

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