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EA is more than satisfied with Star Wars Battlefront sales

U.S retailer claimed Star Wars Battlefront's launch sales has 'underperformed' based on its own expectations, however it seems that its publisher is quite pleased, with EA's Peter Moore telling investors that it's still standing by its target of 13 million Battlefront copies sold by the end of March 2016.

"[GameStop's] comments were interesting and little bit of a surprise to us particularly as the CFO in the call then started to correct the COO [Bartel] as the call went on," Moore explained. "So from our perspective I'm here to reaffirm our guidance of 13m units sold in for the fiscal year.

"We're not going to quantify it in terms of actual numbers," GameStop's Bartel said of Battlefront earlier this week, "but we had high expectations that diminished somewhat as it got closer and it failed to hit those lowered expectations."

As far as UK sales go the game seems to be performing quite well and of course, Gamestop would not be taking into account digital sales, which were likely quite significant. There is also no doubt that the game will get a boost when the new Star Wars movie is released later this month and of course it'll likely be high on a lot of people's Xmas list.

Edited On 03 Dec, 2015

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