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505 Games to focus on its own IPs going forward

Publisher 505 Games says it is to develop its own IP going forward and it will be announcing one of those in the next couple of weeks.

While 505 have had successful partnerships and huge success with the developers of games such as Cooking Mama, Payday and Zumba Fitness,  boss Ian Howe has told MCV the firm is now looking to create its own successful IP.

"A lot of our past success has come from other people’s games, and whilst we’re happy to still have this play a part in our future, it’s critical that we develop our own brands.

"We’ve been working hard on unannounced IPs that will launch in the next couple of years. We encourage everyone at 505 to think about the types of games they want to make. If we think the idea is strong enough, then we’ll make it. In that respect we’re taking an approach closer to that of a developer than a publisher."

Interestingly, Howe added that the publisher has “an exciting new wholly-owned IP to unveil in the next couple of weeks.”

We look forward to seeing what it is.

Edited On 21 Jan, 2016

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