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The UK is to get its own 24-hour eSports channel


The UK is to get its own 24-hour eSports channel, thanks to a partnership between Ginx TV, Sky and ITV.

The eSports channel will appear under the sports section and feature tournament coverage, including Dota 2’s The International and Turner’s ELeague.


“GINX eSports TV aims to add significant mainstream TV exposure to the fast growing eSports ecosystem,” said Michiel Bakker, chief executive at Ginx TV. “Complementing online streaming, with an entertainment-led approach, the launch on Sky and the rebrand across all our 37 million households allows us to help new audiences discover eSports and hopefully gives core fans a fresh perspective.

“I am also delighted about the prospect of Sky and ITV joining our shareholder roster, it goes without saying that the combined media footprint and expertise of both presents a significant opportunity for us to make a bigger impact, faster.”

The Ginx eSports TV launches on June 23 on channel 470.

Edited On 16 Jun, 2016

Comments
( 1 )
Turniplord's avatar
Turniplord 6 months ago
Will this be popular? Twitch won't be too happy as they usually host all these types of events. I don't think I would ever watch this channel. I guess there must be a big market though if it's being created :)

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