Sony has took PR to the next level, by placing a huge PlayStation VR inside King's Cross station.
The PlayStation VR, seen below in the picture, also acts as a place to step inside and try out PlayStation VR for yourself, which seems like a pretty smart idea, given that King's Cross is a pretty busy station. It's there until Sunday, so if you are over that way make sure to take a look.
PlayStation VR is out tomorrow and we'll have a unit to try out at some point today. We'll bring you our review of the unit and of as many launch games as we can manage. We will of course continue to bring you extensive coverage of all things PlayStation VR both now and in the future.
Have you pre-ordered PlayStation VR? What do you think of Sony's stunt?