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Next Call of Duty to have premium online features

Activision confirmed during its Q1 2011 financial call last night that its new Call of Duty game will be revealed in a few weeks time, however one detail which slipped out is that it’ll include premium online features.

The publisher is working with a mystery developer named Beachhead to implement a range of dedicated online technologies and social networking features in order to monetise the game for the publisher, although online features such as those currently available will remain free.

“We haven’t yet released the details of the business model of Beachhead,” Hirshberg told investors. “You’ll certainly see [further online monetisation]. That is a response to the patterns that you’re talking about.

“The passion that people have for the game, the amount of time they’re willing to engage with one another in a connected way. Our goal has been to create an experience that was amplifying enough and energising enough and igniting enough to that community to be able to be monetized.”

Kotick once again emphasised though that players will never have to pay extra to receive they services that they do now.

“The Beachhead initiatives will be part of that this fall,” Bobby Kotick added. “We think we’ll reset the bar once again for that genre and that franchise.

“While we are attempting to deliver new incremental experiences that have yet heretofore been unseen by our players, we are not attempting to monetize or take any experience away that currently comes as part of the value proposition of buying the game.”

So will you pay extra for brand new features providing the experience is enhanced by them? Let us know.

Thanks, MCV.


Edited On 10 May, 2011

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