Simply brilliant 4K HDR
4K HDR Certified
Stunningly realistic picture quality and pin-sharp clarity.
Dolby Vision™ HDR
Inspired by cinema technology for vivid, lifelike images.
Become immersed in multi-dimensional audio with clearer dialogue.
Wide Colour Gamut
A vivid yet natural viewing experience with a wider range of colour.
Enjoy an immersive stadium experience, in your living room.
UHD AI Upscaler
Elevate existing HD to near-4K quality.
Simply brilliant 4K HDR performance.
Jump into a world of immersive detail with the Hisense AE7400F. 4K HDR Certified resolution delivers breathtaking picture quality and support for Dolby Vision™ delivers brighter highlights and deeper blacks. Sports Mode automatically detects when you are watching sport for an immersive stadium experience, from picture to sound. Hisense’s new VIDAA U4 Smart TV OS lets you enjoy all your favourite entertainment from Netflix, Prime Video, Freeview Play and more, and control your TV using voice with Alexa built-in.
Breathtaking 4K picture clarity.
With 4x more pixels than traditional Full HD, Hisense’s 4K UHD resolution delivers breathtaking picture quality and pin-sharp clarity.
Vivid, lifelike images with Dolby Vision™ HDR.
Inspired by cinema technology, Dolby Vision™ HDR technology can deliver highlights up to 40 times brighter and blacks that are 10 times darker than a standard picture, resulting in astonishing brightness, colour, contrast, detail and dimensionality.
Immersive multi-dimensional audio.
Never miss a sound with DTS Virtual: X™. Dialogue is automatically recognised and separated out from background noise for a clearer audio experience. You can also listen at higher volumes without distortion.
See the world in more colour.
Immerse yourself in colour that's true to reality. With a wider range of shades on display - see roses in vivid reds, lush grasslands in vibrant greens and deep oceans in brilliant blues.
Upgrade HD content to near-4K quality.
Intelligent AI-powered algorithms analyse the image frame-by-frame to adjust adjacent pixels accurately for super clarity.
Enjoy an immersive stadium experience with Sports Mode.
In one press of a button, Sports Mode adjusts your picture and audio settings to be perfectly matched for viewing sports, reducing motion blur for you to see every net-breaking goal in ultimate clarity.
Seamless one-body design that reaches from back of the TV to the edges of the display.
Central stand design
Complementing any modern living space, it’s reduced width makes it easy to fit onto smaller TV cabinets.
Near Bezel-less frame
An almost edge-to-edge display, the near bezel-less design offers a natural, more immersive viewing experience.
It's all about U.
Personalised, intuitive and smart, access all of your favourite entertainment and built-in apps from the likes of Netflix, Prime Video, YouTube, and Freeview Play.
The newly designed launcher view lets you customise apps based on your needs and with Spotlight Guide you can preview recommendations and must-watch shows or movies by app from the home screen. Search across your TVs apps at once with Global Search whilst One Touch Access lets you access your favourite TV apps in one click.
Discover a world of entertainment effortlessly and customise based on your favourite apps.
Preview recommendations of the latest shows and movies from the selected app.
One Touch Access
Simply press one of the dedicated buttons on the remote for quick access to the most popular apps.
Use Alexa via the Remote NOW app to control your TV with your voice, search across the VIDAA U platform or use any Alexa skills.
Explore the AE7400F
Near bezel-less frame
An almost edge-to-edge display for a natural, immersive viewing experience.
VIDAA U4 Smart TV
Switch effortlessly between all of your favourite on-demand entertainment with our brand new VIDAA U4 Smart TV OS.
Central stand design
This elegant single stand design complements any modern living space.